West. An idea bigger than the horizon itself and the defining cardinal direction of our journey to Eldorado. Shifting sands, sun drenched horizons, the feeling of living on the edge is real in The West. It was the beaches of Venice that birthed the idea for Eldorado General Store and it would be places like California, Arizona, Utah, and Oregon that would cement the golden path for years after.

Each year we’d hit the road in search of treasures, and each year we’d head the same way - WEST. Below is a collection of memories from over 6 years and 50,000+ miles of golden road adventures. As long as the sun keep setting in The West, we’ll keep chasing it.

Cheers-

Chris “Adventure Guy”