As a nomad on this highway, it’s about riding into the unknown, believing in the adventure and reveling in the journey. Each step offers a new memory or friend. Soaking in the Pacific salt air, drinking in the desert sands, running through the Midwestern plains, or sitting under the star-filled Great Lakes’ sky listening to the crackling fire. These are the moments we live for on this journey to Eldorado.

It’s the Lost City of Gold. The Dream. The Holy Grail that you spend a lifetime seeking. Coated in gold dust, Eldorado represents the relentless search for true love, freedom, heaven, and happiness. It’s for the believers in the magic all around us.

Wander in. Stay awhile. Join us on this road to Eldorado.

Situated in the heart of Corktown, Detroit, Eldorado is a well-curated brick and mortar boutique where one of a kind trinkets and treasures from this journey fill its sun-bathed shop. It’s a paradise of lost treasure or perhaps a found dream, but certainly a place of happiness and magic within its community for the last 6 years - selling locally made items, vintage clothing, accessories, trinkets, crystals, handmade jewelry, tarot books, herbal plant offerings, altar items, and apothecary. We gather most of our goods while traveling the countrysides, geographically curating the vibe of freedom - by finding the source.

An ever changing social art experiment, Eldorado was originally founded with the intent of helping to shift the narrative and perspective of Detroit.

Since 2013, the year the city announced bankruptcy, Eldorado has served as a platform to promote our core mission and cultural shift of putting people and planet before profits. We believe in giving our consumers purchasing power to support local artists and makers, female entrepreneurs around the country, minority small business owners, fair-trade practices, and encourage conversations about sustainability.

Built on the spirit of revival and backed by the strength of its community, Eldorado has become a gathering space for dreamers and draws people from as close as across the street and as far as the other side of the world. It’s a space to engage and connect in hopes to spark thought and inspiration -and we very much look forward to meeting you soon.